Detail-oriented, skillful communicator with a passionate team-first approach to creating exceptional Trade Show and Event experiences. Almost 20 years of experience in successfully leading talent and managing all facets of trade show and event planning. A thought-leader and educator in the Events space with superior customer service skills and a gift for understanding the needs of C-Suite and Executive stakeholders.

Manager, Corporate Events | Fujifilm Medical Systems USA, Lexington, MA        2000 – Present

An innovator in managing high quality events in the healthcare space. Multiple winner of Excellence in Corporate Support Award (2006, 2011, 2014, and 2016) given for exemplary contribution to the sales organization

  • Strategize, plan, and execute 40+ annual trade show events including the largest radiology (Radiological Society of North America) and Healthcare IT (Healthcare Information and Management Systems Society) conferences in the world
  • Expertly manage vendors, such as the exhibit and a/v companies, to regularly produce exhibits that match or outperform our competitors with higher exhibit budgets and staffing
  • Define and track marketing budget of over $4M to raise brand awareness and promote company products and services to target audience, to increase company ROI
  • Preside over event budgets between $50K and $600K which includes accounting for all aspects of an event – dates, duration, location, etc. – and develop Request for Proposal (RFP) bids
  • Spearhead event communications and promotion through coordinating email campaigns delivered to attendees to ensure effective messaging that aligns with the Integrated Marketing campaign vision
  • Negotiate up to 5 contracts per event, navigating complex and varied contract types including exhibiting companies, hotels, and other suppliers
  • Hire, train, and manage staff members to ensure their performance aligns with the stellar reputation of service provided during sponsored events
  • Catalog event leads, monitor and coordinate follow-up initiatives, and generate new leads in order to attract new business
  • Remain current on exhibit marketing trends to improve performance through conducting market research and evaluating competitor exhibits as well as yearly attendance at ExhibitorLive

Advisory Board Member/Faculty | Exhibitor Magazine, Rochester, MN   2009 – 2013

  • Designed and facilitated corporate event planning course titled Just Ask: Achieving Corporate Event Objectives Through Negotiation in the New Economy
  • Created and enhanced content for the magazine reviewing articles through a professional lens, contributing story ideas, and writing book reviews
  • Served as an Industry All-Star and Corporate Event Awards Judge from 2011-2019

Education

Northern Illinois University Outreach  
Certified Trade Show Marketer (CTSM) Certification – Diamond Level

New York University    
Masters of Arts (MA) in Cinema Studies

Temple University   
Bachelor of Arts (BA) in Radio, Television, Film